Midlands Ambulance Group was founded in 2019 to bring genuine emergency-service experience into the world of event medical cover. Our team's backgrounds span the NHS, frontline ambulance services, and the wider medical sector, giving us a combined total of over 50 years' hands-on experience treating real patients in real emergencies.

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That experience shapes everything we do. Rather than treating event cover as a box-ticking exercise, we build each medical plan around the specific risks of your event — whether that's a music festival with thousands of attendees, a corporate away day, or a film set with a tight schedule and no room for disruption.

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Since 2020, we've extended that expertise into training, running accredited first aid and workplace medical courses for organisations that need to meet statutory requirements or simply want their staff equipped to help in an emergency. Our trainers come from nursing, the armed forces, emergency services, and hospitality backgrounds — people who've used these skills for real, not just taught them from a manual.

Whatever the size or nature of your event, our aim is the same: take the stress of medical planning off your hands and give you complete confidence that your guests and staff are looked after.