1. Introduction

 

We at Midlands Ambulance Group LTD  (“we”, “us”, “our”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use and safeguard your personal data when you visit or interact with our website and services.

​

2. Who We Are

 

Midlands Ambulance Group is a provider of event medical cover across the UK. We act as a data controller, meaning we determine how and why your personal data is processed.

​

3. Information We Collect

 

We may collect personal information you provide directly, such as:

• Identity and contact details: name, email, phone number, address

• Professional credentials: registration details for clinicians

• Usage data: how you use our website or services
  We may also collect certain anonymity technical data via cookies and similar technologies (see section 6).

​

4. How We Use Your Data

 

We process personal data for purposes including:

• To provide our services (patient encounters, event cover, training)

• To respond to enquiries or booking requests

• To administer contracts, billing and training records

• To comply with legal and regulatory obligations (such as DBS checks)

• To improve our services, including through anonymised site analytics

 

5. Legal Basis for Processing

 

We rely on one or more of the following bases under data protection law:

• Contractual necessity for bookings and agreements

• Legal obligations such as employment or safety checks

• Legitimate interests such as improving our services and website

• Consent, where required (for example, marketing communication opt-ins)

 

6. Cookies and Site Analytics

 

We use cookies to enhance functionality, remember preferences and analyse site usage. For further information, please refer to our Cookie Policy. Tracking data is anonymised and not used to personally identify you.

 

7. Data Sharing and Disclosure

 

Your personal data may be shared with:

• Trusted healthcare partners and subcontractors involved in service delivery

• Regulatory bodies or law enforcement where required

• Professional and training bodies for qualifications or compliance

• IT, payroll and administrative providers
  We do not sell or rent your personal data to third parties.

 

8. International Transfers

 

If we transfer data outside the UK or EU, it will be protected under appropriate safeguards such as Standard Contractual Clauses or recognised adequacy decisions.

 

9. Data Retention

 

We retain personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements. Data is reviewed and securely deleted when no longer needed.

 

10. Your Rights

 

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request erasure in certain circumstances

• Restrict or object to data processing

• Request data portability where applicable

• Withdraw consent at any time
  To exercise these rights, please contact us using the details below.

 

11. Data Security

 

We apply appropriate technical and organisational measures, including encryption, secure storage, access controls and staff training, to protect your data.

 

12. Complaints

 

If you have concerns about how we use your data, please contact our Data Protection Officer. You also have the right to raise a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.

 

13. Changes to This Policy

 

We may update this Privacy Policy at any time. Changes will be published on this page along with the effective date. We encourage you to review it regularly.